The Social Marketing National Excellence Collaborative is a bright, talented, supportive, fun loving, politcally astute network of public health professional froma all sectors who seek to increase the understanding and use of social marketing in public health at all levels.  The Robert Wood Johnson Foundation funded the SMNEC as part of its Turning Point Initiative.  Though the original funding for the collaborative is no longer available, the group constinues to seek new funds in order to promote the use of social marketing in public health, and in related safety and environmental areas.  The Watson Group supports the collaborative's web site in order to offer its tools and to provide an opportunity to engage its members and its publics.