My Publications

Kohr, J.M., Strack, R.W., Newton-Ward, M. 
& Cooke, C. (2008).  The use of programme 
planning and social marketing models by a 
state public health agency:  A case study.  
Public Health, 122.
 
Newton-Ward, M. (2007).  Appendix:  
Social marketing resources.  In P. Kotler, 
& N. Lee (Eds.), Social Marketing:  
Influencing Behaviors for Good.  Sage 
Publications, Thousand Oaks, CA.
 
Plescia, M., Newton-Ward, M. (2007). 
Increasing the public’s awareness: 
The importance of patient-practitioner 
communication. North Carolina Medical 
Journal, 68, 5.
 
Newton-Ward, M. (2007).  North Carolina’s 
Social Marketing Matrix Team: Using social 
marketing concepts to institutionalize 
social marketing capacity in a state health 
department.  In D.Z Basil & W. Wymer 
(Eds.), Social Marketing:  Advances in 
Theory and Research.  Sage Publications, 
Thousand Oaks, CA.
 
Newton-Ward, M. (2007). North Carolina’s 
Social Marketing Matrix Team: Using social 
marketing concepts to institutionalize 
social marketing capacity in a state health 
department. Journal of Nonprofit 
and Public Sector Marketing, 17, 1-2.

Robert Wood Johnson Turning Point Social 
Marketing National Excellence Collaborative. 
(2004).  The Basics of Social Marketing:  
How to use marketing to change behavior. 
Seattle, WA:  (Institutional co-editor 
and contributor).
 
Robert Wood Johnson Turning Point Social 
Marketing National Excellence Collaborative. 
(2004).  The Manager’s Guide to Social 
Marketing:  Using marketing to improve 
health outcomes. Seattle, WA:  
(Institutional co-editor and contributor).
 
Newton-Ward, M., Andreasen, A., 
Hastings, G., Lagarde, F., Gould, R. (2004).  
Positioning social marketing. [Abstract]. 
Social Marketing Quarterly X, 3-4.
 
Newton-Ward, M. (2004).  Building social 
marketing capacity at the state level:  
North Carolina’s Social Marketing Matrix 
Team.  Eta Sigma Gamma Health Education 
Monograph Series 2004 on Social Marketing, 
21, 1.
 
Cooke, C., Newton-Ward, M., Lewis, Y. 
(2003). CDCynergy - SOC: A 21st century 
tool for planning, managing and 
evaluating social marketing programs. 
[Abstract]. Social Marketing Quarterly, IX, 4.
 
Gierisch, J., Newton-Ward, M. (2003). 
“SMART” certification program:  Building 
local health department social marketing 
capacity. [Abstract]. Social Marketing Quarterly, 
IX, 4.
 
Newton-Ward, M., Gierisch, J. (2003).  North 
Carolina’s Social Marketing Matrix Team: 
Institutionalizing social marketing capacity 
in a state public health system. [Abstract]. 
Social Marketing Quarterly, IX, 4.
 
Robert Wood Johnson Turning Point Social 
Marketing National Excellence Collaborative. 
(2003).  Social Marketing and Public Health:  
Lessons from the field. Seattle, WA:  
(Institutional co-editor).
 
Newton-Ward, M. (2002).  Improving services 
and communications, North Carolina Family 
Planning Program.  In P. Kotler, N. Roberto, 
& N. Lee (Eds.), Social Marketing:  Improving 
the Quality of Life.  Sage Publications, 
Thousand Oaks, CA.
 
Robert Wood Johnson Turning Point Social 
Marketing National Excellence Collaborative. 
(2002).  Social Marketing Resource Guide. 
Seattle, WA:  (Institutional co-author 
and reviewer).