My Photo


  • This blog reflects my own views, and the views of those who respond. It does not reflect the views of clients or employers.


Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported

« Is Social Marketing Right for Haiti, Right Now? | Main | Riding the Social Marketing Wave--Surf's Up! »

February 24, 2010


TrackBack URL for this entry:

Listed below are links to weblogs that reference Kicking Around Social Marketing, Social Media and Communication #1:


Feed You can follow this conversation by subscribing to the comment feed for this post.

Mike Newton-Ward

Hi Sarah,

Great question. Yes, barriers and benefits, as a category, are the determinants of behavior! And the things that determine behavior are the barriers and benefits an audience associates with a behavior. So,I think one can use the terms interchangeably. While they will be different among audience segments, and by problem area being worked on, I have found the list I cite above from Fishbein to be INCREDIBLY helpful in understanding what potential determinants of behavior may be in a specific case. I can test these out in my formative research. Does this help?

Yes, you have me pegged for one of the barriers that prevents me from posting more often! I want the posts to be well-written and useful.

Thanks for following me! I wish you well in your work, and with your own blog!



Great posts! I see you struggle to post regularly, just like me on my blog...but I suspect it's something that just happens when you want to make sure you blog is well-written and useful!

I do some social marketing for my work (from an environmental perspective), and I have had a long-standing question about determinants. Are barriers and benefits a behavioural determinant, or are they a separate category entirely? My boss, who is a cognitive psychologist and an ecologist, doesn't seem to be bothered by this question. She just figures they are essentially the same thing and the importance is in how they act. I can see this, but I guess I just have trouble with the way literature seems to breeze over the role of determinants and not show me the relationship between determinants and barriers/benefits! Any tips?

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.


Bookmark and Share
Mobilise this Blog

Your email address:

Powered by FeedBlitz

Follow Mike on Twitter

    follow me on Twitter

    Google Analytics

    Blog powered by Typepad