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« On Blogging, and Maintenance of Behavior | Main | Is Social Marketing Right for Haiti, Right Now? »

December 21, 2009


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Hi Erica! Thanks for your comments, and for your offer! I think the social marketing community has not done the best job of "promoting" the field--which is ironic, to say the least. This is something I am going to explore in a follow-up post. we absolutely can--and should--be applying social marketing principles to market social marketing. North Carolina Division of Public Health did just this, with the result that social marketing has become very well in-grained in the system.

If YOU have any ideas, please let me know!



First a personal invitation from Fard! Now, an appeal to social norms! (Plus, an impassioned plea--or was that a command?!) I think I feel my behavior tipping!! :)



Thanks so much for your reply. I think that social marketers can, and need to, do a better job of comunicating examples of the "excellence" that social marketing can contibute.

I have followed the Twitter feeds from Path of the Blue Eye. I apprecaite your invitation to join! I may just have to do that.

Erica Phillips

Hi Mike -
These are great points that got me thinking that we may need to apply Social Marketing techniques to Social Marketing. At the very least, we need to think of ways to promote and advance the work of social marketers. I share your views and am open to thinking of ways that we who are intereted in this practice can help people distinguish between social marketing and social media.


Don't tell me you're not on the Path, Mike! If not, you have to join. Everyone who's anyone is there. Join us...join us..... No, really. Join us!

Fard Johnmar

Nice post. I'm not a social marketer, but I respect and follow the work of experts who are focused on using marketing techniques for social change.

One thing that would help would be to expose non-social marketers to initiatives developed by you and others that provide real-world examples of social marketing excellence at work. Exposing people to a range of projects from numerous disciplines is what we're trying to do with the Project I founded called the Path of the Blue Eye Project. Your friend Nedra is a member and contributor to our growing community.

If educating via exposure sounds interesting to you, please have a look at what we're doing at and consider joining our cause.



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