Do you remember as a kid when you went back to school after summer vacation, and the teacher asked you to write about what you did all summer? Well, this blog obviously has been on vacation for a month, and its writer actually got some time away, too! While I was away from the blog, I learned about a number of new resources (as well as being reminded of several "old" ones) that I thought you might be interested in.
Social Marketing exCHANGE--From Ogilvy Worldwide Public Relations which, despite their name, does some whiz-bang social marketing programs. Begun in April, the blog touches on a wide variety of current issues and problem applications, and brings to bear all of Ogilvy's brain power and experience.
Upstream--From UNC-CH's Interdisciplinary Health Communication Certificate Program. Pithy, interesting posts about current issues and findings in marketing and health. Very interesting to see what is top of mind from the next generation of social marketers and communicators! (I know some of the "students" involved in this. Their skills are such that I would hire them today!)
Pew Internet in American Life Project--As social media continues to grow as a fact of life and as an intervention resource we can use in social marketing, this blog becomes more indispensable! Pew does all sorts of wonderful, real-time research on how people are using social media, who is using it, and for what (a lot of it for health issues), and they publish informative, wonderfully readable reports. A must read!
Memory Stick (yes, memory stick!)
The National Social Marketing Centre in London has created a series of PowerPoint slides and PDFs that teachers and trainers can use to, well, teach and train about social marketing. Called "A Starter for 10" (don't ask me about the name, its a British thing!), these ready to use tools offer concise definitions and examples of best practice social marketing, along with presenter notes. They explain some parts of the social marketing process with a different slant from what you hear in the states (if that is where you are located), in a way that I find refreshing and interesting.
The Journal of Sustainable Behavior--Begun by environmental social marketing guru, Doug McKenzie-Mohr. Has an editorial board that is a who's who of social marketers and behavioral scientists. Just announced, so the site will be populated with more information soon. Bookmark it now.
Social Marketing and Public Health: Theory and Practice--by Dr. Jeff French and colleagues at the National Social Marketing Centre, with contributions from others. Okay, here is what will become a definitive text about our field! It has everything a textbook should, and...a plethora of cases studies and examples that are excitingly new to me, a decidedly English take on certain things like "scoping" and "insight," and subjects not covered in other textbooks, such as doing social marketing on a shoe-string budget (how does that apply?), an overview of theories, a review of social marketing's effectiveness, and strategies for capacity building. It ends by illuminating the art and nuances of practice by including interviews with social marketers from around the world. (In the spirit of disclosure, I am quoted in there.)
Social Marketing for Public Health: Global Trends and Success Stories--by Cheng, Kotler and Lee. This is the new installment from what has become the social marketing printing press of Phil Kotler and Nancy Lee. Joined by Dr. Hong Cheng, from the E.W. Scripps School of Journalism at Ohio State, the authors provide a deep, rich compendium of social marketing applications to health issues from around the world. The book begins with an overview of basics. Each case is set up around the phases and concepts of social marketing. The book is eminently readable. If someone has ever said to you that social marketing is some flash in the dark phenomenon, with limited application and no future--show them this book!!
CDC's Gateway to Health Communication and Social Marketing Practice--Okay, I have mixed feelings about this resource. On the one hand, it is a rich aggregation of many excellent CDC resources having to do with health communication and, to a lesser extent, social marketing. Concise briefs on audiences, social media channels; case studies; tools to assist with planning, including the CDCynergy CD ROM based planning tools for health communication, risk communication and social marketing. They have even added a "lite" version of CDCynergy-Social Marketing for people who are familiar with strategic planning and social marketing. Wonderful stuff.
My concern is that they really smush together communication and social marketing as approaches to social change. They sometimes appear to say that social marketing is a subset of health communication practice. Other times they omit content about social marketing in sections where you expect to find it. I believe they will sort this out. However, for now, it adds to the existing confusion between communication and social marketing.
By the way, I did do more on my real vacation than find social marketing resources! Check out these pics: