Ah, so much to blog...so little time! I apologize for the length of time that has passed since my last post. Life has been full, but the clock has kept the same amount of numbers on it. Time to remedy that!
In my post of September 24th, "Environmental Scan: 10 Trends Affecting the Future," I shared a list of changes that Jim Taylor of the Harrison Group had identified as affecting the future. I invited readers to discuss the implications they saw these trend having in their own work, and promised to share what Taylor saw as their implications. Here is his summary of the effects of these trends, verbatim. I have added parenthetical comments for clarity, where I feel they are needed.
1. They want their world on their terms.
2. Don't tell me what battles to fight. [I can chose my own battles.]
3. I know the power of money.
4. I know the value of luxury.
5. I am cultured.
6. Incorporate me, don't challenge me.
7. Households with kids at the wheel [in terms of purchases].
8. [A change from] iWant to iNeed.
9. Supply to demand auction. [Because consumers have access to so much information, they feel empowered to choose between purchase and service options, and get what they want on their terms.]
10. I am waiting on the world to change.
In my earlier post, I challenged you to consider the implications of the trends for your work. Now, what do you see as the implications for your work of Jim Taylor's summary above? Blog back and let me know!