What better way to get back into blogging than with a "Way Cool Resource," a quarterly feature? And what better Way Cool Resource to highlight than the University of South Florida Social Marketing Conference?! For me this conference is the center of my professional universe, god's navel event! I have attended since 1997, and the conference has consistently engaged and rejuvenated me with its content. Logistically, it is one of the best planned conferences I attend. And relationship-wise, I get to see and hug the many friends and colleagues that social marketing has brought me over the years.
This year, the conference will use a "collaboratory" format on the first day. These will be facilitated discussions to allow participants to delve deeply into social marketing practice in the domains of academia, the public sector, NGOs, training and consulting, and environmental sustainability. The second day will host presentations about specific program endeavors. I think this new format will provide variety and will be very engaging!
The "old stuff" that I love will be there, too: participants from across the US and around the world; novices to the folks who wrote the books; friendly people with a passion for making the world a better place!! There is still time to register! And if you can't be there in person, follow us on Twitter: #SMC2012.