My New Years Wish for Social Marketing

As we go into the new year, these are my wishes--that:

1. You begin every thought and sentence related to social/behavior change with the words, "Lower barriers and increase benefits (or facilitators);"

2. You give up your addiction to awareness and messaging;

3. You take some time to plan rather than jumping to tactics;

4. You remember to evaluate what you are trying to do;

5. The world will understand that social marketing is not communication, and is not social media;

6. That the global social marketing association will flourish

7. We all, in the midst of our serious and important work, remember the joy.

 

These are my wishes.  May they become your resolutions!