This is proving to be quite the year for social marketing! Just today I learned that social marketing is in the preliminary Healthy People 2020 Health Objectives for the nation! While the US Department of Health and Human Services has to approve all of the 2020 objectives, the social marketing objectives were approved by an interagency committee charged with preparing objectives for a specific issue area--a momentous step! The social marketing objectives are part of the "Health Communication / Health Information Technology Objectives." They read:
HC/HIT HP2020-13: Increase social marketing in health promotion and disease prevention.
HC/HIT HP2020-13a: Increase the proportion of state health departments that report using social marketing in health promotion and disease prevention programs.
HC/HIT HP2020-13b: Increase the proportion of Schools of Public Health and accredited MPH programs that offer one or more courses in social marketing.
HC/HIT HP2020-13c: Increase the proportion of Schools of Public Health and accredited MPH programs that offer workforce development activities in social marketing for public health practitioners.
Efforts continue to form a Global Social Marketing organization. The hope is to roll this out at the Social Marketing in Public Health Conference (see below) this summer. There is a very good communications vehicle for this nascent organization in the Social Marketers Global Network. The site offers a way to communicate with individuals and groups doing social marketing, share articles, conference announcements and other resources, and even post your own blog. (And, of course, there is still the Georgetown University Social Marketing List serve.)
The 20th Annual Social Marketing in Public Health Conference is coming up June 11th & 12th, in Sand Key, Florida! That is right: the 20th! This is, I believe, the longest running social marketing conference in the world. And little wonder, it is wonderful! I have attended for 13 years, and I always find something new and engaging.
The University of South Florida School of Public Health--a leader in social marketing thought and practice--sponsors the event. And this year they are celebrating in style. Philip Kotler, one of the founders of social marketing will deliver the key note address. There will other long-time social marketers, such as Alan Andreasen and Bill Novelli, talking about the past, present and future of the field, also. Plus, there is a whole extra set of workshops this year.
Surf's up! Come on in and catch the wave!