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One-Line Bio

I am a snob about three things: good coffee; high quality dark chocolate; well-done social marketing.


Now for the "full monty:"

I have worked with social marketing since 1997. I am currently the Social Media Manager for the North Carolina Department of Health and Human Services--but still very much grounded in using social marketing.

I consult with state, federal and international governmental and non-profit organizations on the incorporation of a social marketing approach into their work, and have presented numerous trainings and conference offerings on social marketing.

I have reviewed and contributed to social marketing textbooks and journals, and I teach the social marketing course at the UNC-Chapel Hill Gillings School of Global Public Health.

My current activities include: 1) using social marketing to promote the use of structured program planning models in health and human service systems; 2) promoting use of Web 2.0 and e-tools in public health programs.


I do have a life outside of social marketing! It includes dabbling in watercolors, traditional British and Appalachian folk music, being out of doors, the mountains--especially the Blue Ridge of North Carolina, spiritual development and theology, trains and model railroading--I still want to be a locomotive engineer when I grow up!