My Photo

My Publications

  • Kohr, J.M., Strack, R.W., Newton-Ward, M. & Cooke, C. (2008). The use of programme planning and social marketing models by a state public health agency: A case study. Public Health, 122.
  • Newton-Ward, M. (2007). Appendix: Social Marketing Resources. In P. Kotler, & N. Lee (Eds.), Social Marketing: Influencing Behaviors for Good. Sage Publications, Thousand Oaks, CA.
  • Plescia, M., Newton-Ward, M. (2007). Increasing the Public’s Awareness: The importance of patient-practitioner communication. North Carolina Medical Journal, 68, 5.
  • Newton-Ward, M. (2007). North Carolina’s Social Marketing Matrix Team: Using social marketing concepts to institutionalize social marketing capacity in a state health department In D.Z Basil & W. Wymer (Eds.), Social Marketing: Advances in Theory and Research. Sage Publications, Thousand Oaks, CA.
  • Newton-Ward, M. (2007). North Carolina’s Social Marketing Matrix Team: Using social marketing concepts to institutionalize social marketing capacity in a state health department. Journal of Nonprofit and Public Sector Marketing, 17, 1-2.
  • Robert Wood Johnson Turning Point Social Marketing National Excellence Collaborative. (2004). The Basics of Social Marketing: How to use marketing to change behavior. Seattle, WA: (Institutional co-editor and contributor).
  • Robert Wood Johnson Turning Point Social Marketing National Excellence Collaborative. (2004). The Manager’s Guide to Social Marketing: Using marketing to improve health outcomes. Seattle, WA: (Institutional co-editor and contributor).
  • Newton-Ward, M., Andreasen, A., Hastings, G., Lagarde, F., Gould, R. (2004). Positioning social marketing. [Abstract]. Social Marketing Quarterly X, 3-4.
  • Newton-Ward, M. (2004). Building social marketing capacity at the state level: North Carolina’s Social Marketing Matrix Team. Eta Sigma Gamma Health Education Monograph Series 2004 on Social Marketing, 21, 1.
  • Cooke, C., Newton-Ward, M., Lewis, Y. (2003). CDCynergy - SOC: A 21st century tool for planning, managing and evaluating social marketing programs. [Abstract]. Social Marketing Quarterly, IX, 4.
  • Gierisch, J., Newton-Ward, M. (2003). ‘SMART’ certification program: Building local health department social marketing capacity. [Abstract]. Social Marketing Quarterly, IX, 4.
  • Newton-Ward, M., Gierisch, J. (2003). North Carolina’s social marketing matrix team: Institutionalizing social marketing capacity in a state public health system. [Abstract]. Social Marketing Quarterly, IX, 4.
  • Robert Wood Johnson Turning Point Social Marketing National Excellence Collaborative. (2003). Social Marketing and Public Health: Lessons from the Field. Seattle, WA: (Institutional co-editor).
  • Newton-Ward, M. (2002). Improving Services and Communications, North Carolina Family Planning Program. In P. Kotler, N. Roberto, & N. Lee (Eds.), Social Marketing: Improving the Quality of Life. Sage Publications, Thousand Oaks, CA.
  • Robert Wood Johnson Turning Point Social Marketing National Excellence Collaborative. (2002). Social Marketing Resource Guide. Seattle, WA: (Institutional co-author and reviewer).

Performancing Metrics

Contact

  • Email Address:

One-Line Bio

I am a snob about three things: good coffee; high quality dark chocolate; well-done social marketing.

Biography

Now for the "full monty:"

I have worked with social marketing for 11 years. I am currently the Social Marketing Consultant for the North Carolina Division of Public Health. I also participate in the Turning Point Social Marketing National Excellence Collaborative, a coalition of six states, originally funded by the Robert Wood Johnson Foundation, to promote the use of social marketing in public health nationally.

I co-managed the development of CDCynergy–Social Marketing Edition—an interactive multimedia computer tool for planning social marketing interventions—for the collaborative, in conjunction with the Centers for Disease Control and Prevention and the Academy for Educational Development.

I consult with state, federal and international governmental and non-profit organizations on the incorporation of a social marketing approach into their work, and have presented numerous trainings and conference offerings on social marketing.

I have reviewed and contributed to social marketing textbooks and journals, and have co-taught social marketing courses at the UNC-Chapel Hill School of Public Health.

My current activities include: 1) building the capacity of public health systems to use the PRIZM commercial marketing database for audience research; 2) using social marketing to promote the use of structured program planning models in public health systems; 3) promoting use of Web 2.0 and e-tools in public health programs.

Interests

I do have a life outside of social marketing! It includes dabbling in watercolors, traditional British and Appalachian folk music, being out of doors, the mountains--especially the Blue Ridge of North Carolina, spiritual development and theology, trains and model railroading--I still want to be a locomotive engineer when I grow up!