Mike Newton-Ward

I am a snob about three things: good coffee; high quality dark chocolate; well-done social marketing.

Now for the "full monty:"

I have worked with social marketing for 13 years. I am currently the Social Marketing Consultant for the North Carolina Division of Public Health. I also participate in the Turning Point Social Marketing National Excellence Collaborative, a coalition of six states, originally funded by the Robert Wood Johnson Foundation, to promote the use of social marketing in public health nationally.

I co-managed the development of CDCynergy–Social Marketing Edition—an interactive multimedia computer tool for planning social marketing interventions—for the collaborative, in conjunction with the Centers for Disease Control and Prevention and the Academy for Educational Development.

I consult with state, federal and international governmental and non-profit organizations on the incorporation of a social marketing approach into their work, and have presented numerous trainings and conference offerings on social marketing.

I have reviewed and contributed to social marketing textbooks and journals, and have co-taught social marketing courses at the UNC-Chapel Hill School of Public Health.

My current activities include: 1) using social marketing to promote the use of structured program planning models in public health systems; 2) promoting use of Web 2.0 and e-tools in public health programs.